Creating a beautiful brand to evoke positive emotions
Many refer to their logo as their brand. It is essential to have a great logo to act as a cornerstone of a great brand; however, it is much broader than that. The “brand name” represents the name of the company. The “brand” extends much beyond this and is often considered to be one of a company’s most significant assets.
We think of it as a set of emotions, graphic representations and attributes which define a company, product or service. It also encapsulates the qualities and characteristics of a company to control the perception consumers have. It is what people think about your company when they see or hear its name. I’ve worked with hundreds of companies to create brands they can be proud of, to help their business grow.