RG has a long history and an extensive experience to offer to its clients. They understand this comes from, and is delivered by, the people within the firm, not the brand.
For this reason, we ensured all collateral has the RG team front-and-centre, as these are the people who make RG the leading business advisory firm in the North East. People don’t generally think of advisory firms as design focused. We believed that we could confound common perceptions to make the RG brand instantly recognisable and help this business stand out from the crowd.
When creating the brand identity it was important to communicate visually RG’s statement that they provide clear advice and creative thinking. We did this by placing a strong emphasis on the black and white colour scheme, representing clear black and white advice. We also utilised colour throughout the service lines to illustrate the creative thinking.