Trusted Business Partner (TBP) is a FCA regulated, NACFB registered Asset and Commercial Finance Broker based in the North East.
We worked with TBP to formalise their brand strategy, developing a brand identity to effectively communicate their values. We delivered this via a core logo and sub-brands to represent the service lines.
We have used a free-flowing style to communicate the openness of the company, but also formed a complex shape in a natural appearance to highlight the complex nature of the transaction, but made to look simple by the TBP team.