Category Archives: Brand

Considering the significant cost involved in creating and building a brand in today’s fast-moving environment, is it more important than ever to have a Brand Guardian.

“Brand” is one of those words that means many different things to different people.    The word came about when cattle ranchers used a branding iron to identify cattle as belonging to them. The branding resulted in others being able to locate an animal’s origin from a unique mark. This, is the same principle in […]